The Lotto is Colorado's in-state jackpot game. Parking Stripe Advertising promoted a 30 day campaign to promote the Colorado Lottery. This was held at A and B Petroleum, located in Lakewood Colorado. The Parking Stripes proved to be profitable, as there was an increase in Lotto ticket sales. There was an overall 20.6% lift for on-line game sales and a 3.6% lift in Scratch ticket sales. A total average of 11.5% increase over last month.
