01/12/06 - QWEST Supplements Campaign With PSA

Parking Stripe® Advertising has completed a roll out for the telecom giant, Qwest Communications, focusing on placing advertisements in mall parking lots and garages in some of the most popular retail centers all over the western United States. Fourteen malls in six cities, Albuquerque, Denver, Seattle, Phoenix, Portland and Tucson were chosen to conduct this roll out. The stripes went down with ease in the first multi-city application for Parking Stripe Advertising.

Qwest utilized Parking Stripe® Advertising to garner more awareness for their high-speed Internet and digital TV services. The advertisements went down in time for the holidays so Qwest could capitalize on the millions of impressions during the seasonal shopping rush.

There were over 1800 stripes strategically placed for this initial roll out. The advertisements, printed in bright blue and green, were well received by the millions of onlookers as they saw the new media for the first time. Countless impressions were made by not only the stripe advertisements, but also the talk inside the malls.

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