09/17/07 - L.A. Parking Spaces Reserved for ‘Desperate Housewives’
Media Buyer Planner
September 17, 2007
ABC’s Desperate Housewives returns on Sunday, and the network has launched a campaign geared toward attracting Los Angeles housewives in nearly a dozen parking lots from Valencia to Oceanside.
The campaign sees heavy duty tape fixed over the painted stripes that delineate parking spaces, indicating that the space is reserved for “Parking for Desperate Housewives. They’re back Sunday 9 p.m.,” writes the Los Angeles Daily News.The company behind the campaign is Colorado-based Parking Stripe Advertising. The campaign is running concurrently in New York.
