09/26/05 - Home Depot Launches Parking Stripe® Advertising Campaign

In its first major installation with a national retailer, Parking Stripe® Advertising, a Colorado-based company, was recently contracted to launch an innovative new advertising campaign at Home Depot. Using their patent pending Parking Stripes®, the company has transformed the parking lots of ten Austin-area Home Depots with the addition of advertisements placed over the painted stripes that mark parking spaces.

Capitalizing on the previously untapped, yet abundant, point-of-purchase space available throughout parking lots, Parking Stripe® Advertising has created a durable vinyl tape that completely covers the existing painted stripe and replaces it with a colorful and convincing advertising message. The stripes allow advertisers to produce high-resolution advertisements and place them directly at the retail establishments, sports venues and special events where they hope to reach their target market.

Understanding the untapped potential of their own parking lots, Home Depot secured Parking Stripe® Advertising to produce and install stripes at ten of its Austin locations. The stripes largely promote Home Depot’s internal brands of paint, flooring and tile as well as their tools and tool rental department. Based on comments from customers and the resulting sales for Home Depot’s internally branded products, the retailer will decide whether to open all of their worldwide locations to Parking Stripe® Advertising.

Meanwhile, Parking Stripe® Advertising continues to gain numerous clients interested in utilizing the parking lot as a point-of-purchase marketing mechanism.

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