Great News! PSA's first installation in the New York City area was a hit! With two separate locations; one at Staten Island Mall and the other in Manhattan at World Wide Plaza for the Holiday shopping season; property managers could not have been more pleased with not only the appearance but also the results.
Despite the harsh New York City conditions, the Parking StripeŽs lived up to, and exceeded every expectation. The rain and cold added to the heavy traffic but nonetheless the Parking StripeŽs performed very well.
The advertiser, Allstate Insurance was very pleased in the success of the campaign. The message was successfully targeted and results were positive. The advertiser is so satisfied that they are currently looking at several other opportunities to greatly expand their Parking StripeŽ campaigns; from sponsored event venue coverage to pinpoint targeted retail and recreational locations.
The two month run of the advertisements proved to be terrific; Allstate was able to change their message at the 30 day mark essentially rolling out two different campaigns.
