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04/11/08 - Parking Stripes® Now Available With Sound! Parking Stripe® Advertising has added a new optional feature to our product. You can now include a sound chip with a slogan or jingle for up to ten seconds. Some examples include Verizon - “Can you hear me now?” or Jenny Craig – “Perhaps you should give us a call.” When consumers are walking to and from their cars, they will now not only be able to see the advertisement, but hear it as well! Read More >>

01/01/08 - ICSC’S: SHOPPING CENTERS TODAY PARKING LOTS BECOME BILLBOARDS Shopping centers are turning their parking lots into advertising vehicles, through a marketing concept called parking stripes — strips of vinyl used as parking divider lines and containing printed messages. “The parking stripe is a relatively new venture and is targeting retail environments as an advertising venue,” said Greg Parsons, director of specialty leasing at Developers Diversified Realty Corp. Read More >>

11/20/07 - Businesses find a new place to park their ads By Jennifer Mann The Kansas City Star Date: September 20, 2007 Parking stripes at Oak Park Mall now carry ad messages. “It definitely cuts through the clutter,” said one ad executive. You know the proliferation of advertising messages — by some estimates we get thousands a day — has reached a new low when you step on them in a parking lot. Advertising executive Greg Gorman was in a meeting one day, needling people to come up with new places to put ads in an increasingly cluttered landscape. “I pointed out the ” Gorman window and said, ‘Like, why not on those parking stripes?’ said. “Then I said, ‘Oh my God, why not on those parking stripes? ” Meeting over!’ And that’s how it came to pass that in parking lots across America, including the Kansas City area, ads are being plastered on those once-plain yellow stripes. Read More >>