| |
|
|
|
|
 |
| |
 |
|
 |
|
 |
| |
| The age of mass marketing is over. Brands
are hungry to connect with consumers, whether
it is to create brand awareness, educate the consumer
about a new product, or encourage the consumer
to try the product, ultimately creating a transaction.
Connecting with consumers is becoming increasingly
challenging in a fast-paced, distracting, do-not-call-list
marketing environment. |
|
Halliburton and Ford leveraged
their sponsorship at Race for the Cure by placing
Parking Stripes® at the starting and finish
lines of the race course. The stripes were viewed
with positive reaction by over 63,000 participants. |
More Benefits:
This audience is captive, diverse and in the mood
to spend money. Also known as walking wallets needing
to spend disposable income!-
Parking lots are a previously untapped near point-of-sale
medium.
-
Over 60% of all consumer purchases are impulse in
nature. Parking
Stripes® provide over one hundred million miniature
billboards of opportunity to make lasting impressions
prior to entering a store, mall, office, theater,
sporting event, etc.
-
Parking Stripe® Advertising is the most specifically
targeted of all mediums. No other advertising media
is this accurate in pinpointing a company’s
target market. We can deliver a target that is as
narrow or broad as anyone can imagine.
-
This targeted approach gives the advertiser an enormous
advantage resulting in increased sales and less wasted
advertising on mediums such as billboards, print,
radio and television.
-
There is ample flexibility to change messages to support
current campaigns, promotions, and anything else the
advertiser needs.
-
Rotating or updating messages on a frequent basis
allows advertisers to enhance the creativity and effectiveness
of their campaigns. Additional message tie-ins with
holidays and other calendar events are also effective
strategies to generate additional momentum behind
the message.
-
While entering a parking lot, searching for a space,
parking, stepping out, and then walking to their destination,
a consumer will see between 1 and 30 stripes. With
the return trip back to the car, this may double the
number of impressions per visit. This unique method
of creating impressions will grab attention despite
the overload of message caused by traditional marketing
mediums.
Get started using Parking
Stripe Advertising.
|
|
|
|
|
|
|
|
